Privacy Policy

1. Who We Are

Tecaudex ("we", "us", "our") is a software development company incorporated under Pakistani law, with a registered office at 2nd Floor, 7-B OPF, Main Boulevard, Lahore, Pakistan 54770, and a US registered address at 131 Continental Dr, Suite 305, Newark, Delaware 19713. We operate the website www.tecaudex.com and provide custom software development, mobile app development, UI/UX design, digital marketing, and IT staff augmentation services.

For questions about this policy, contact us at sales@tecaudex.com.

2. Data We Collect

Information you provide directly:

• Name, email address, phone number submitted via our contact forms
• Project description and business details you share in enquiries
• Communication preferences (WhatsApp, email, phone)

Information collected automatically:

• IP address, browser type, operating system, referring URLs
• Pages visited, time on page, click interactions (via Google Analytics / GTM)
• Session recordings and heatmaps (via Microsoft Clarity)
• Marketing click IDs: Google Click ID (gclid), Facebook Click ID (fbclid), Microsoft Click ID (msclkid)
• UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
• Device type, screen resolution, geographic region (country/city level)

Cookies we set:

• _txa_utm_source, _txa_utm_medium etc. — First-party tracking cookies, 90-day expiry, last-touch attribution
• _txa_gclid, _txa_fbclid, _txa_msclkid — Ad click ID cookies for conversion tracking, 90-day expiry
• Google Analytics / GTM — Third-party analytics cookies (_ga, _gid, etc.)
• Microsoft Clarity — Behaviour analytics cookies (MUID, CLID, etc.)

3. How We Use Your Data

• To respond to your project enquiries and provide quotes
• To communicate about ongoing projects
• To measure and improve website performance and user experience
• To attribute marketing spend and optimise our advertising campaigns (Google Ads, Meta Ads)
• To comply with legal obligations
• To prevent fraud and protect against invalid traffic (via TrafficGuard)

4. Legal Basis for Processing (GDPR)

For visitors from the UK, EU, and EEA, our legal bases are:

• Legitimate interests — analysing website usage, preventing fraud, responding to enquiries
• Contract — processing data necessary to deliver our services
• Consent — marketing cookies placed only with your consent (managed via cookie banner)

5. Third Parties We Share Data With

6. Data Retention

• Contact form submissions: retained for 3 years in our CRM
• Analytics data: retained per the default Google Analytics retention period (14 months)
• Tracking cookies: 90 days from last visit
• Project-related communications: retained for the duration of the contract plus 7 years for legal purposes

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data ("right to be forgotten")
• Restrict or object to processing
• Data portability — receive your data in a machine-readable format
• Withdraw consent at any time (for consent-based processing)

To exercise any right, email sales@tecaudex.com with the subject line "Privacy Request". We will respond within 30 days.

8. International Data Transfers

Our servers are hosted on AWS (EU North region) and Vercel. Analytics data may be processed by Google and Microsoft on servers outside your country. Where data is transferred outside the UK/EEA, we rely on Standard Contractual Clauses (SCCs) or other appropriate safeguards.

9. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.

10. Changes to This Policy

We may update this policy periodically. The "last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact & Complaints

For privacy questions: sales@tecaudex.com

UK residents have the right to lodge a complaint with the Information Commissioner's Office (ICO). Australian residents may contact the Office of the Australian Information Commissioner (OAIC).